Ultimate Ears brought colour and sounds to OZ Thredbo Snow Weekend for music and snow lovers. To capture the atmosphere of winter activities and amplify season excitement they used Interlike’s Roaming Selfies. It added social magic to guests by giving them a chance to create unique and shareable GIFs whilst developing deeper brand connection with Ultimate Ears.
GIFs created were used as a competition mechanic for participants to show their best dance moves with UE Boom 2’s up for grabs.
The activation proved to be successful with 100% open rate and newsfeed shares in Facebook and Instagram under the hashtag #MakeMusicSocial and #UEPartyUp.
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