Hosted by Jake Millar – Unfiltered’s first event Unfiltered Live debuted in Auckland on 11th November 2016 to present world class speakers inspiring the next generation of business leaders. The event circled around the theme: Grow, Innovate and Disrupt placing the focus on high-growth, rapid innovation and corporate disruption on New Zealand startups and entrepreneurs.
“More than 3,000 women are diagnosed with breast cancer every year in NZ. Kiwi women need our help so we’re asking all walkers to consider fundraising to help fund research, education and support programmes. 100% of the money you fundraise will change lives!” – NZBCF, Pink Star Walk Did you know you that you can make a difference by wearing pink and taking a walk under the stars? Pink Star Walk is an annual event held nationwide in New Zealand to raise funds for research, support programmes and education to help women battling breast cancer. You can read more about uses for funds raised here. NZ Breast Cancer Foundation and Estee Lauder Companies hosted the event in such a manner where attendees can paint the town pink but also present so much compassion, support and love for those who are facing breast cancer. Over 2000 supporters brought out their infectious spirit to celebrate life whilst commemorating those who were lost fighting breast cancer.
Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. Wellington Airport discovered a successful mechanic to grab attention from busy daily travellers within the airport terminal space.
Experiential projects immerses customers to experience the brand beyond traditional advertising with on-ground customer engagement or face to face connection with the product or service. It is a great strategy to develop customer conversations to trust which ultimately builds on positive brand impact. The pressure on the market is to make it cost-effective and demonstrate return on investment. Experiential is not a tactical option but should be a planned necessity. Consumers today are extremely savvy and only respond to brand authenticity. With the rise of social media, experiential marketing can now be a hybrid strategy of connecting with your audience on-ground and online.
Olympic Games 2016 became New Zealand’s proudest year yet winning a total of 18 medals. Four golds, nine silvers and five bronzes. With so much talent and success, the whole nation tuned in to watch NZ Olympic athletes on their Road to Rio to perform their 100%. Watch the video below to see our journey with such an incredible team.
Watch this video to see how you can use New Zealand Olympic Committee’s fully optimized web app. Are you keeping up with the New Zealand Olympic Team in Rio? They are amazing! Don’t worry, you don’t have to be in Rio to show your support. Our team at Interlike are constantly innovating and delivering new feature sets to our photo marketing platform. Our latest addition Interlike Web App is now released, just in time for The Games. The New Zealand Olympic Committee is the first to use it with #RioSelfie. Fans around the world can now take action to become a part of the amazing movement and support Kiwi athletes from anywhere.
The New Zealand Olympic Committee has introduced confetti canons and the new Interlike GIFty app to capture and share its official team selections for the 2016 Rio Olympic Games. The Summer Olympic Games may be five months away, however the momentum has already started to build with the sporting world buzzing from the first big NZ Olympic Team announcements of Rowing and Sailing. The NZOC social media team is creating highly engaging content around each part of the #RoadtoRio journey with a cohesive strategy, media plan and clever use of technology.