Experiential projects immerses customers to experience the brand beyond traditional advertising with on-ground customer engagement or face to face connection with the product or service. It is a great strategy to develop customer conversations to trust which ultimately builds on positive brand impact. The pressure on the market is to make it cost-effective and demonstrate return on investment. Experiential is not a tactical option but should be a planned necessity. Consumers today are extremely savvy and only respond to brand authenticity. With the rise of social media, experiential marketing can now be a hybrid strategy of connecting with your audience on-ground and online.
Our friends at MOSH definitely know how to work hard and play hard. They had an awesome office warming party at their new brilliant home at Iron Bank K’rd and it was epic! We added a bit of street magic with Interlike GIFty. It fit into their new space only too well.
The New Zealand Olympic Committee has introduced confetti canons and the new Interlike GIFty app to capture and share its official team selections for the 2016 Rio Olympic Games. The Summer Olympic Games may be five months away, however the momentum has already started to build with the sporting world buzzing from the first big NZ Olympic Team announcements of Rowing and Sailing. The NZOC social media team is creating highly engaging content around each part of the #RoadtoRio journey with a cohesive strategy, media plan and clever use of technology.