Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. Wellington Airport discovered a successful mechanic to grab attention from busy daily travellers within the airport terminal space.
Today, the retail space has evolved from simply being a quick stop into fuller immersive brand experiences. Shoppers have turned into retail ‘tourists’ who are after an environment that exudes brand feeling, culture and relationship. It’s a perfect opportunity to build on these offline brand experiences and initiate a lasting conversation online. When done right, it can result in deep meaningful connection with the customer and retain brand loyalty.
Experiential projects immerses customers to experience the brand beyond traditional advertising with on-ground customer engagement or face to face connection with the product or service. It is a great strategy to develop customer conversations to trust which ultimately builds on positive brand impact. The pressure on the market is to make it cost-effective and demonstrate return on investment. Experiential is not a tactical option but should be a planned necessity. Consumers today are extremely savvy and only respond to brand authenticity. With the rise of social media, experiential marketing can now be a hybrid strategy of connecting with your audience on-ground and online.
Earlier this year, Roy Morgan Research, announced the winners 0f New Zealand Customer Satisfaction Awards where Volkswagen won Car Manufacturer of the Year. Working with them at Fieldays 2016, we saw how much care goes into customer experiences. Fieldays, Hamilton is one of the biggest days of the year to showcase cutting edge technology for agriculture and engage with the rural community. Companies around the country gather to display and sell their best products and services. With over 1000 exhibitors competing for attention and a high sales target, Volkswagen needed to do something special to stand out. With customer experience as the biggest priority, VW created a very welcoming space and stayed away from hard-selling techniques. Their presence at Fieldays was infused with the brand values making their tent a place for customers to feel their hospitality. This resulted in skyrocketed sales and brand loyalty. On top of that through content and shares, there was a lot of social engagement beyond the event from those who couldn’t make it to Fieldays. Everyone who stepped into the tent from vendors, suppliers, organisers, customers and the …
Olympic Games 2016 became New Zealand’s proudest year yet winning a total of 18 medals. Four golds, nine silvers and five bronzes. With so much talent and success, the whole nation tuned in to watch NZ Olympic athletes on their Road to Rio to perform their 100%. Watch the video below to see our journey with such an incredible team.
Watch this video to see how you can use New Zealand Olympic Committee’s fully optimized web app. Are you keeping up with the New Zealand Olympic Team in Rio? They are amazing! Don’t worry, you don’t have to be in Rio to show your support. Our team at Interlike are constantly innovating and delivering new feature sets to our photo marketing platform. Our latest addition Interlike Web App is now released, just in time for The Games. The New Zealand Olympic Committee is the first to use it with #RioSelfie. Fans around the world can now take action to become a part of the amazing movement and support Kiwi athletes from anywhere.
Clinique, trusted prestige beauty brand producing quality Skincare and Makeup worked with Interlike on below the line component of the #FaceForward campaign. The main objective was to bring the campaign experience to the everyday people in the retail environment and achieve deeper brand connection with their customers. #FaceForward encourages us to set goals and think about our future self in every aspect, including taking care of our skin. Clinique has approached some of our favourite risk-takers and enterprising young women – including Margaret Zhang, Tavi Gevinson and Hannah Bronfman to front the campaign.