I knew that the three days at the World Women17 conference would be a full on experience. The speakers were absolutely amazing, they are super women who seem to turn everything they touch into gold. Among them was Denise Arnold who created a foundation, that fights child trafficking through education; Vicky Saunders, who is completely disrupting the venture capital world and empowers women to turn their passions into profitable businesses. All women had a unique and incredibly inspiring story to share. So much to take in, such diverse and interesting stories to listen to. But these three days weren’t so much about listening, they were about feeling. Tears. Tears is a word I think summarises this weekend for me. Tears don’t have to be an indication of failure or sadness. They are the answer to emotions. A physical representation of a deeply touched soul. There were tears of happiness, compassion and hope. And when a story touches you on a deep emotional level, you can respond to call to action. With each talk, was more and more inspired to go for it, to work …
Hosted by Jake Millar – Unfiltered’s first event Unfiltered Live debuted in Auckland on 11th November 2016 to present world class speakers inspiring the next generation of business leaders. The event circled around the theme: Grow, Innovate and Disrupt placing the focus on high-growth, rapid innovation and corporate disruption on New Zealand startups and entrepreneurs.
“More than 3,000 women are diagnosed with breast cancer every year in NZ. Kiwi women need our help so we’re asking all walkers to consider fundraising to help fund research, education and support programmes. 100% of the money you fundraise will change lives!” – NZBCF, Pink Star Walk Did you know you that you can make a difference by wearing pink and taking a walk under the stars? Pink Star Walk is an annual event held nationwide in New Zealand to raise funds for research, support programmes and education to help women battling breast cancer. You can read more about uses for funds raised here. NZ Breast Cancer Foundation and Estee Lauder Companies hosted the event in such a manner where attendees can paint the town pink but also present so much compassion, support and love for those who are facing breast cancer. Over 2000 supporters brought out their infectious spirit to celebrate life whilst commemorating those who were lost fighting breast cancer.
Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. Wellington Airport discovered a successful mechanic to grab attention from busy daily travellers within the airport terminal space.
Today, the retail space has evolved from simply being a quick stop into fuller immersive brand experiences. Shoppers have turned into retail ‘tourists’ who are after an environment that exudes brand feeling, culture and relationship. It’s a perfect opportunity to build on these offline brand experiences and initiate a lasting conversation online. When done right, it can result in deep meaningful connection with the customer and retain brand loyalty.
To celebrate the new generation of Maybelline, the brand has launched a nationwide search for six confident and passionate young New Zealand women who have the drive to achieve their potential. Maybelline is joining forces with Miss FQ to select six ‘Maybelline IT Girls’ who will be provided with top mentors and money-can’t buy experiences in their industries. Interlike came along to the celebration with social GIFty installation to kick start a social buzz around the campaign. Influencers and celebrities enjoyed beautiful makeup and created their own GIFs. Content generated was instantly shared over Instagram and Facebook and got #MaketItHappenNZ travelling.
Experiential projects immerses customers to experience the brand beyond traditional advertising with on-ground customer engagement or face to face connection with the product or service. It is a great strategy to develop customer conversations to trust which ultimately builds on positive brand impact. The pressure on the market is to make it cost-effective and demonstrate return on investment. Experiential is not a tactical option but should be a planned necessity. Consumers today are extremely savvy and only respond to brand authenticity. With the rise of social media, experiential marketing can now be a hybrid strategy of connecting with your audience on-ground and online.
Earlier this year, Roy Morgan Research, announced the winners 0f New Zealand Customer Satisfaction Awards where Volkswagen won Car Manufacturer of the Year. Working with them at Fieldays 2016, we saw how much care goes into customer experiences. Fieldays, Hamilton is one of the biggest days of the year to showcase cutting edge technology for agriculture and engage with the rural community. Companies around the country gather to display and sell their best products and services. With over 1000 exhibitors competing for attention and a high sales target, Volkswagen needed to do something special to stand out. With customer experience as the biggest priority, VW created a very welcoming space and stayed away from hard-selling techniques. Their presence at Fieldays was infused with the brand values making their tent a place for customers to feel their hospitality. This resulted in skyrocketed sales and brand loyalty. On top of that through content and shares, there was a lot of social engagement beyond the event from those who couldn’t make it to Fieldays. Everyone who stepped into the tent from vendors, suppliers, organisers, customers and the …
Olympic Games 2016 became New Zealand’s proudest year yet winning a total of 18 medals. Four golds, nine silvers and five bronzes. With so much talent and success, the whole nation tuned in to watch NZ Olympic athletes on their Road to Rio to perform their 100%. Watch the video below to see our journey with such an incredible team.
Today we wanted to share with you something very special to us. Sharing our goodwill and supporting others that do so is an important value for us. Do you have a cause you support, non for profit projects or charities you are passionate about? Would you like to add more visibility for the cause and get the message out into social? Let us know, we can help.