“More than 3,000 women are diagnosed with breast cancer every year in NZ. Kiwi women need our help so we’re asking all walkers to consider fundraising to help fund research, education and support programmes. 100% of the money you fundraise will change lives!” – NZBCF, Pink Star Walk Did you know you that you can make a difference by wearing pink and taking a walk under the stars? Pink Star Walk is an annual event held nationwide in New Zealand to raise funds for research, support programmes and education to help women battling breast cancer. You can read more about uses for funds raised here. NZ Breast Cancer Foundation and Estee Lauder Companies hosted the event in such a manner where attendees can paint the town pink but also present so much compassion, support and love for those who are facing breast cancer. Over 2000 supporters brought out their infectious spirit to celebrate life whilst commemorating those who were lost fighting breast cancer.
Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. Wellington Airport discovered a successful mechanic to grab attention from busy daily travellers within the airport terminal space.
Today, the retail space has evolved from simply being a quick stop into fuller immersive brand experiences. Shoppers have turned into retail ‘tourists’ who are after an environment that exudes brand feeling, culture and relationship. It’s a perfect opportunity to build on these offline brand experiences and initiate a lasting conversation online. When done right, it can result in deep meaningful connection with the customer and retain brand loyalty.
To celebrate the new generation of Maybelline, the brand has launched a nationwide search for six confident and passionate young New Zealand women who have the drive to achieve their potential. Maybelline is joining forces with Miss FQ to select six ‘Maybelline IT Girls’ who will be provided with top mentors and money-can’t buy experiences in their industries. Interlike came along to the celebration with social GIFty installation to kick start a social buzz around the campaign. Influencers and celebrities enjoyed beautiful makeup and created their own GIFs. Content generated was instantly shared over Instagram and Facebook and got #MaketItHappenNZ travelling.