Olympic Games 2016 became New Zealand’s proudest year yet winning a total of 18 medals. Four golds, nine silvers and five bronzes. With so much talent and success, the whole nation tuned in to watch NZ Olympic athletes on their Road to Rio to perform their 100%.
Watch the video below to see our journey with such an incredible team.
On the 24th of August 2016, we welcomed the New Zealand Olympic Team at Auckland’s The Cloud and celebrated their talent and great performance at Rio for The Olympic Games 2016. Celebrating their achievements was such an exciting moment and fans from all over the country gathered to see their idols. Children envisioned their dreams coming true – to be up there on stage representing New Zealand at The Olympics. Media personalities, families, schools and parents came together to bring overwhelming support.
When at Rio
Life in the Athlete village at Rio was mostly guarded from outside media, there are strict mandates around motion and sound recording devices. Digital Communications Manager for The New Zealand Olympic committee Alex Spence needed a non intrusive mobile and easy to operate solution for creating branded stories.
Interlike was a perfect solution. Alex and her team used our Magic Selfie Machine to capture portraits and moments and instantly share with the fans at home. It was met with great enthusiasm and an engagement spike for the official Facebook page. The photos achieved an absolute golden status with over 2.6m organic impressions.
Supporters from Home
Fans and admirers from every corner of the world had a chance to participate. Interlike’s Public Web App allowed kiwi supporters to create their own #RioSelfie and be a part of the carnival atmosphere from the comfort of their own home using their own personal devices. Learn more about the #RioSelfie x Interlike Web App here.
Throwback to Athlete Announcement and 100 days til Rio
Among the magic of social content and engagement, the journey for Road to Rio started at the athlete announcements. Such a special moment for the athletes who got to celebrate their success for being chosen and have it play over and over again through the magic of GIFs. Check out Campaign Brief’s press release here.
Right from the start, it was great to see that New Zealand athletes use Interlike as a way to share excitement for being on the team and spread the main message from The New Zealand Olympic Committee campaign #BeTheInspiration.
From the athlete workshops, team announcements, 100 days to go milestone, when in Rio, supporting at home to celebrating a comeback, Interlike has been so privileged to be a part of this dream team.
Do you want your athletes to share your brand messaging? Book a free 15 min discovery session with one of our experts.