Non for profits have the difficult task of sending their messaging out to their audiences. It is especially hard with social media saturated with clutter and paid advertising. Interlike allows these organisations to create meaningful relevant content that cuts through that space. Content created are instantly shared into social serving as a bridge to connect organisations that do amazing things with those that want to hear about them.
Those that support allows them to feel good by doing something right and sharing them with others.
NZ Blood is challenged everyday to collect what can sustain someone else’s life. Meeting the needs of patients can be a demanding responsibility as it comes with the task of sourcing availability, appropriate and safe blood and tissue products. Based on voluntary and unpaid blood donation, how much can we expect from our community to give and how can we encourage them?
At Big Boys Toys 2015, we collaborated with NZ Blood to rethink about the ways to engage donors and how they can develop a connection with their recipients. Our technology enabled BBT and NZBlood supporters, future donors and other event attendees to discover their blood type in a fun, non-intrusive way. These people were given the capability to capture a personalised photo with their unique blood type, share it on NZ Blood’s FB page and become an ambassador.
Check out our favourite photos below
Here are some bonus behind the scenes
Here at Interlike, we support organisations that support good causes, so if you have a charity or non for profit organisation that is important to you, apply here.