For any movie premiere, along with giving guests exciting live on ground experience, it is also important to promote a social buzz and encourage anticipation for the movie’s release.
Here are 3 tips to guarantee influencers and fans to share their experience with your brand.
- Create a cool nowhere else experience – The creative within the technology enabled an interactive activation. Invited influencers and fans were able to choose a side and stand in for their favourite character. Where else can you feel like you’re facing off Batman or Superman?
- Enable unique content creation – Using Interlike’s technology, fans and bloggers were captured in a unique creative setting that made them feel like they are in the movie. Photographs have one of the biggest social media penetration power. Each personal experience was turned into a photo with the official hashtag and the name of the movie. It became highly personalised yet branded piece of content.
- Instant sharing to social media – It’s essential that branded content created at the event is delivered to guests personal devices instantly. With Interlike, all photos were loaded to a branded gallery and links to individual photos were delivered to influencers and fans personal emails. The gallery contained all popular social media sharing buttons making it super easy to spread the word.
Check out these behind the scenes
Great companies like Singapore Airlines, New Zealand Olympic Committee, Clinique, Logitech and more utilise Interlike to create great content and authentic engagement with their customers and community to convert them into lifelong customers.
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